Event Tracking for Gravity Forms


This plugin provides an easy way to add event tracking to your Gravity Forms using Google Analytics, Google Tag Manager, or Matomo (formerly Piwik).

Also supports:

  • Pagination events
  • JS only events
  • Google Tag Manager
  • Matomo (formerly Piwik)

Setup Guide

Looking for help setting things up? Read Our Setup Guide

Minimum Requirements

  • Gravity Forms 2.4
  • Google Analytics Universal Analytics
  • Google Tag Manager (optional)
  • Matomo (formerly Piwik) account (optional)


  • Submit events to Google Analytics using the Measurement Protocol, JavaScript, or using Google Tag Manager
  • Submit events using Matomo (formerly Piwik)
  • Add multiple event feeds with conditionals
  • Custom event categories, actions, labels and even values
  • Track form pagination events
  • Dynamic event value on payment forms (integration with the payment add-ons including Paypal Standard, PayPal Pro, Stripe, etc…)

For payment based forms, you can leave the value blank to convert using the total payment amount.

Development happens on GitHub.

Please Rate the Plugin or Give Back to show support.


  • The Gravity Forms setting screen where you setup your event tracking.
  • The form settings feed list.
  • The feed settings page
  • Partial entries add-on section


Minimum Requirements

  • Gravity Forms 2.4+

Using The WordPress Dashboard

  1. Navigate to the ‘Add New’ in the plugins dashboard
  2. Search for Event Tracking for Gravity Forms
  3. Click ‘Install Now’
  4. Activate the plugin on the Plugin dashboard

Uploading in WordPress Dashboard

  1. Navigate to the ‘Add New’ in the plugins dashboard
  2. Navigate to the ‘Upload’ area
  3. Select gravity-forms-event-tracking.zip from your computer
  4. Click ‘Install Now’
  5. Activate the plugin in the Plugin dashboard

Using FTP

  1. Download gravity-forms-event-tracking.zip
  2. Extract the gravity-forms-event-tracking directory to your computer
  3. Upload the gravity-forms-event-tracking directory to the /wp-content/plugins/ directory
  4. Activate the plugin in the Plugin dashboard


How do I track pagination?

Read our Guide on Pagination.

How do I track using JavaScript only?

See Going Advanced.

Does this work with Google Tag Manager?

Yes. Read our Guide on Google Tag Manager.

Can I set values for my form conversions?

Yes, the video above shows you how. Please note that values can be integers only, so the result may be rounded up or down.

Can I set a value for pagination?

Yes, check out our filters on GitHub.

Can I track when a user has filled out a form field, but not submitted?

Yes, with the Partial Entries Add-on. Edit your form and go to the ‘Advanced’ section and fill out your event parameters. If a partial entry is saved, the event will be sent to Google Analytics using the Measurement Protocol.

Check out the video below for an explanation:

Are there any filters/hooks?

Check out the documentation on github


January 11, 2020
This is the kind of a plugin where you want to look up the authors and give them five stars on all profiles they have. Integration with Google Tag Manager is simple, yet so much powerful and reliable. No more need to create separate Form event tags for multiple forms. In GTM, you create only one, and then the events parameters are beings set on each form individually, inside GF. They are fired only when the form is actually sent. Great work!
May 24, 2019
This extension provides a very needed function which I could not find anywhere else and Ronald provides amazing support. I wish I could give it 10 stars...
Read all 33 reviews

Contributors & Developers

“Event Tracking for Gravity Forms” is open source software. The following people have contributed to this plugin.


“Event Tracking for Gravity Forms” has been translated into 3 locales. Thank you to the translators for their contributions.

Translate “Event Tracking for Gravity Forms” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Released 2019-06-17
  • Prevent empty values to be sent to analytics when using partial entries.


  • Released 2019-05-16
  • Fixing pagination settings for the form with correct default values
  • Fixed PHP 7.3 error with partial entries add-on showing incorrect offset


  • Released 2019-03-24
  • Added support for noninteractive hits


  • Released 2018-11-14
  • Added pagination settings to Gravity Forms form settings screen for per-form override


  • Released 2018-11-07
  • Removed some checks for better event tracking
  • Updating filter for partial entries
  • Tested successfully with WordPress 5.0 Beta 3
  • Tested successfully with Gravity Forms 2.4 Beta 2


  • Released 2018-10-03
  • Added support for the Partial Entries add-on.


  • Released 2018-10-02
  • Adding support for custom trackers


  • Released 2018-08-27
  • Adding support for gtag


  • Released 2018-08-23
  • Bug fix: Blank event values were being sent in Google Analytics mode, which resulted in failed conversions


  • Released 2018-08-19
  • Bug fix: Non-integer values being sent to Google Analytics weren’t tracking as conversions
  • Enhancement: Event values are now sent using the Measurement Protocol, Google Tag Manager, Matamo, and Google Analytics
  • Enhancement: Can now set event values to pagination using filters
  • Note: Google only accepts integer values, so total fields and such will be rounded up or down when viewing your conversion reports


  • Released 2018-06-22
  • Documentation update


  • Released 2018-01-10
  • Enhancement: Added Matomo (formerly Piwik) support


  • Released 2017-11-29
  • Bug fix: added host name to measurement protocol due to filters blocking the conversion.
  • Bug fix: fixed document location using the measurement protocol
  • Bug fix: changed measurement protocol server-to-server call to something less strict to prevent inadvertent blocking on some servers.


  • Released 2017-11-03
  • Bug fix: events were not being sent using the measurement protocol on some installations


  • Released 2017-10-17
  • Bug fix: events were not being sent using the measurement protocol
  • Bug fix: fixing various conflicts with PHP7.


  • Released 2016-09-24
  • Bug fix: Conflict with role management plugins


  • Released 2016-09-23
  • Bug fix: Google Tag Manager had an extra “s” in the action dataLayer variable.


  • Released 2016-09-22
  • Enhancement: Can track pagination events
  • Enhancement: Can track events using JavaScript only (a highly requested feature)
  • Enhancement: Can use Google Tag Manager


  • Bugfix – Some users were experiencing PHP fatal errors upon form submission. Reverting to previously used library.


  • Released 2016-03-28
  • Hotfix – Removing SSL requirement. Needs more testing.


  • Released 2016-03-28
  • Plugin will now display an error if an incompatible version of PHP is installed.
  • Bug Fix: Plugin no longer shows a notice if a UA code isn’t set
  • Bug Fix: Plugin will now trigger events if a UA code is set in the feed but not in the settings
  • Enhancement: Document Path will now be set as part of event creation
  • Enhancement: Measurement protocol updated
  • Enhancement: Measurement protocol will not detect SSL and use the appropriate protocol


  • Released 2015-12-11
  • Ability to add multiple UA codes in the feed settings.


  • Released 2015-09-22
  • Testing with WordPress 4.3.
  • Better internationalization


  • Released 2015-02-10
  • Integration with members plugin


  • Released 2015-02-06
  • Fixed bug where manual event values were not sent properly.


  • Released 2015-01-28
  • Hotfix to remove echo’d text bug


  • Released 2015-01-25
  • Refactored the plugin to use feeds. Now you can have multiple feeds with conditions!


  • Released 2015-01-19
  • Hotfix for issue with paypal standard converting early


  • Released 2014-12-20
  • Ensured page title and location are properly being sent to Google


  • Released 2014-12-16
  • Hotfix for PHP strict standards warning


  • Released 2014-12-15
  • Moved the form specific settings to their own tab.
  • Re-structured the plugin code to fall in line with the official Gravity Forms plugins.
  • Added a disable option to prevent a form from tracking any events.
  • Added merge tag (choose a form field dropdown) to the settings fields for more dynamic tracking capabilities.


  • Released 2014-12-04
  • Fixed a bug where the source/medium was not being tracked correctly for PayPal Standard IPN Notification based conversions.


  • Released 2014-12-03
  • Added some information to the event settings section


  • Released 2014-12-02
  • Fixed backwards-compat issue


  • Released 2014-12-01-
  • Added value for events
  • Properly integrated with payment based forms


  • Properly integrated with Gravity Forms settings API (thanks ronalfy!)
  • Enabled custom category/action/label on a per form basis.