WPSSO Core | Advanced Structured Data Plugin for WordPress SEO and SMO

Description

Advanced Structured Data Plugin for WordPress SEO and SMO

WPSSO helps you rank higher and improves click through rates by presenting your content at its best in search results and on social sites – no matter how URLs are shared, reshared, messaged, posted, embedded, or crawled.

Provides structured data markup for:

  • Facebook Open Graph
  • Google Knowledge Graph
  • Google Rich Results (aka Rich Snippets)
  • LinkedIn oEmbed Data
  • Mobile Web Browsers
  • Pinterest Rich Pins
  • Twitter Cards
  • Schema.org Markup (for 500+ Schema Types)
  • Slack
  • WhatsApp and Messaging Apps
  • WordPress REST API
  • WordPress XML Sitemaps

Uses WordPress, plugin, and remote API data:

There’s no need to select or create templates, manually reenter descriptions, titles, product information, or reselect images and videos.

WPSSO can use your existing WordPress content, including custom post types and taxonomies, enhanced user profile data, Media Library image and video information, third-party plugin data, and remote service APIs (Bitly, Facebook, Shopper Approved, Stamped.io, Vimeo, Wistia, YouTube, and many more).

Supports over 500 different Schema types:

WPSSO provides comprehensive Schema markup for posts, pages, custom post types, terms (category, tags, etc.), custom taxonomies, user profile pages, search result pages, archive pages, and Accelerated Mobile Pages (AMP) pages – including image SEO, video SEO, local business, organization, publisher, person, author and co-authors, extensive e-Commerce product markup, product variations, product ratings, aggregate ratings, reviews, recipe information, event details, collection pages, profile pages, search pages, FAQ pages, item lists for Google’s Rich Results Carousel, and much more.

Fixes Google Search and Schema Markup Validator errors, including:

  • A value for the headline field is required.
  • A value for the image field is required.
  • A value for the logo field is required.
  • A value for the publisher field is required.
  • The aggregateRating field is recommended.
  • The brand field is recommended.
  • The headline field is recommended.
  • The image field is recommended.
  • The mainEntityOfPage field is recommended.
  • The review field is recommended.
  • This Product is missing a global identifier (e.g. isbn, mpn or gtin8).
  • No global identifier provided (e.g. gtin mpn isbn).
  • Not a known valid target type for the itemReviewed property.

Use WPSSO by itself or extend another SEO plugin:

WPSSO can be your only social and search optimization plugin, or can improve the structured data of another third-party SEO plugin (like All in One SEO Pack, Jetpack SEO Tools, Rank Math SEO, SEO Ultimate, SEOPress, The SEO Framework, WP Meta SEO, Yoast SEO, and more).

Users Love the WPSSO Core Plugin

★★★★★ – “Unlike competitors, you can literally customize just about every aspect of SEO and Social SEO if you desire to. […] This plugin has the most complete JSON-LD markup out of any of them, so you won’t have any errors and warnings in search console for WordPress or WooCommerce sites. You can go crazy customizing everything, or you can just set and forget. There aren’t many plugins that allow the best of both worlds.” – kw11

★★★★★ – “This plugin makes getting sites structured data ready extremely easy, and it works flawlessly without any issues. It shows messages on the top bar every step of the way to alert you of any issues until everything is set up correctly. It made all my ecommerce products pass Google’s validation tests. Great work.” – marguy1

★★★★★ – “What a fantastic plugin. If you want to fix all the errors in search console for structured data, this is the plugin to use. Love it.” – goviral

★★★★★ – “This plugin saves me so much time, and it has really lifted my SERP rankings. Most of my keywords I now rank 1-3 position. I also noticed after about a week that my impressions have gone up at least 75%. I upgraded to the pro version which gave me even more options.” – playnstocks

WPSSO Core Plugin Features

Provides accurate and comprehensive meta tags and Schema markup for WordPress posts / pages, custom post types, taxonomies, search results, shop pages, and much more.

Extends the WordPress oEmbed data for LinkedIn, Discord, Drupal, Squarespace, and others.

Offers optimized image sizes for social sites and search engines:

  • Open Graph (Facebook and oEmbed)
  • Pinterest Pin It
  • Schema 1:1 (Google)
  • Schema 4:3 (Google)
  • Schema 16:9 (Google)
  • Schema Thumbnail
  • Twitter Summary Card
  • Twitter Large Image Summary Card

Provides complete Schema ImageObject markup, including name, alternateName, alternativeHeadline, caption, description, fileFormat, uploadDate, and much more.

Built-in compatibility with AMP plugins:

Built-in compatibility with caching and optimization plugins:

  • Autoptimize
  • Cache Enabler
  • Comet Cache
  • Hummingbird Cache
  • LiteSpeed Cache
  • Pagely Cache
  • Perfect Images + Retina
  • SiteGround Cache
  • W3 Total Cache (aka W3TC)
  • WP Engine Cache
  • WP Fastest Cache
  • WP Rocket Cache
  • WP Super Cache

Built-in compatibility with popular SEO plugins:

  • All in One SEO Pack
  • Jetpack SEO
  • Rank Math SEO
  • SEO Ultimate
  • SEOPress
  • Slim SEO
  • Squirrly SEO
  • The SEO Framework
  • WP Meta SEO
  • Yoast SEO
  • Yoast WooCommerce SEO

Built-in compatibility for advanced WordPress configurations:

  • WordPress MU Domain Mapping
  • Network / Multisite Installations

The WPSSO Core Standard plugin is designed to satisfy the requirements of most standard WordPress sites. If your site requires additional third-party plugin and service API integration, like WooCommerce shops, embedded video support, or advanced customization features, then you may want to get the WPSSO Core Premium plugin for those additional features.

[Premium] Support for the Twitter Player Card for embedded videos.

[Premium] Detection of embedded videos in content text with API support for Facebook, Slideshare, Vimeo, Wistia, and Youtube videos.

[Premium] Provides complete Schema VideoObject markup, including the embedUrl and contentUrl properties for Google.

[Premium] Upscaling of smaller images to satisfy minimum size requirements for social sites and Google Rich Results (aka aka Rich Snippets).

[Premium] URL shortening with Bitly, DLMY.App, Google, Ow.ly, TinyURL, or YOURLS.

[Premium] Customize default Open Graph and Schema types for posts, pages, custom post types, taxonomy terms, and user profile pages.

[Premium] Customize post and taxonomy types included in the WordPress sitemap XML.

[Premium] Customizable additional Schema options in the Document SSO metabox.

[Premium] Complete Schema JSON-LD markup for WooCommerce SEO:

The WooCommerce plugin does not provide sufficient Schema JSON-LD markup for Google Rich Results.

The WPSSO Core Premium plugin reads WooCommerce product data and provides complete Schema Product JSON-LD markup for Google Rich Results, including additional product images, product variations, product information (brand, color, condition, EAN, dimensions, GTIN-8/12/13/14, ISBN, material, MPN, size, SKU, volume, weight, etc), product reviews, product ratings, sale start / end dates, sale prices, pre-tax prices, VAT prices, shipping rates, shipping times, and much, much more.

[Premium] Integrates with other plugins and service APIs for additional image, video, e-Commerce product details, SEO settings, etc. The following modules are included with the Premium version and automatically loaded if/when the supported plugins and/or services are required.

  • Reads data from 30 third-party plugins:

    • All in One SEO Pack
    • bbPress
    • BuddyPress
    • Co-Authors Plus
    • Easy Digital Downloads
    • Elementor Website Builder
    • Gravity Forms + GravityView
    • NextCellent Gallery – NextGEN Legacy
    • NextGEN Gallery
    • Perfect WooCommerce Brands
    • Polylang
    • Product GTIN (EAN, UPC, ISBN) for WooCommerce
    • Rate my Post
    • SEOPress
    • Simple Job Board
    • The Events Calendar
    • The SEO Framework
    • WooCommerce
    • WooCommerce Brands
    • WooCommerce Currency Switcher
    • WooCommerce UPC, EAN, and ISBN
    • WooCommerce Show Single Variations
    • WP Job Manager
    • WP Meta SEO
    • WP-PostRatings
    • WP Product Review
    • WP Recipe Maker
    • WPML
    • YITH WooCommerce Brands Add-on
    • Yoast SEO
    • Yotpo Social Reviews for WooCommerce
  • Reads data from 15 remote service APIs:

    • Bitly
    • DLMY.App
    • Facebook Embedded Videos
    • Gravatar (Author Image)
    • Ow.ly
    • Shopper Approved (Ratings and Reviews)
    • Slideshare Presentations
    • Soundcloud Tracks (for the Twitter Player Card)
    • Stamped.io (Ratings and Reviews)
    • TinyURL
    • Vimeo Videos
    • Wistia Videos
    • WordPress Video Shortcode (and Self-Hosted Videos)
    • Your Own URL Shortener (YOURLS)
    • YouTube Videos and Playlists

Free Complementary Add-ons

Do you need even more advanced features? Activate any of the free complementary add-on(s) you require:

Screenshots

  • The Essential and General Settings pages provide a simple, fast, and easy setup.
  • The Document SSO metabox allows you to easily customize the details of articles, events, products, recipes, reviews, and much more.
  • The Preview and oEmbed tabs allow you to quickly preview an example social share.

Reviews

September 21, 2021
Once you get all the add-ons and premium upgrades, it works fantastic! I am loving the front-end results. One suggestion would be to make it one big easy plugin vs so so many addons. I think the core should be it. One paid premium core, and nothing else. That for me at least, would simplify the backend experiemce. But great job on a well functioning product. Also, customer support is hands down the best I have ever experienced from any WP developer! Overall, I am very satisfied.
September 15, 2021
The free version unfortunately has some preset options which are definitely not desirable e.g. "shortlink" is only removable in the premium version. In my opinion the paid for version is probably great (looks that way from all the options), but the free version is too limited. There are better free to use plugins that will do the same without the issues.
September 1, 2021
Posted a query for my specific use case, received a response in less than an hour, a patch to confirm resolution shortly after then a further tweak the following morning. VERY impressed. Very comprehensive.
August 7, 2021
If you are looking for incredibly detailed and intuitive control of your metadata, this is your plugin. If you don't know anything about metadata at all, this is also your plugin. Simply installing it on your site gives you a rich set of metadata from every scrap the plugin can find in your posts. If you've never paid much attention to metadata before your site is suddenly going to level up. The beauty of this plugin is that it gives you clues and hints that lead you to further beef up your data and make your offerings even stronger. No matter how much you know about metadata, I guarantee this plugin knows more than you, and will teach you something along the way. On top of that, it plays well with other data plugins, knowing when to get out of the way. You will get an almost immediate SEO boost just by installing this thing. An EASY 5 star rating, and the paid version is well worth the money if you need hardcore JSON-LD data, and is a fairly-priced lifetime license.
Read all 264 reviews

Contributors & Developers

“WPSSO Core | Advanced Structured Data Plugin for WordPress SEO and SMO” is open source software. The following people have contributed to this plugin.

Contributors

“WPSSO Core | Advanced Structured Data Plugin for WordPress SEO and SMO” has been translated into 3 locales. Thank you to the translators for their contributions.

Translate “WPSSO Core | Advanced Structured Data Plugin for WordPress SEO and SMO” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

Release Schedule

New versions of the plugin are released approximately every week (more or less). New features are added, tested, and released incrementally, instead of grouping them together in a major version release. When minor bugs fixes and/or code improvements are applied, new versions are also released. This release schedule keeps the code stable and reliable, at the cost of more frequent updates.

See release early, release often (RERO) software development philosophy on Wikipedia for more information on the benefits of smaller / more frequent releases.

Version Numbering

Version components: {major}.{minor}.{bugfix}[-{stage}.{level}]

  • {major} = Major structural code changes / re-writes or incompatible API changes.
  • {minor} = New functionality was added or improved in a backwards-compatible manner.
  • {bugfix} = Backwards-compatible bug fixes or small improvements.
  • {stage}.{level} = Pre-production release: dev < a (alpha) < b (beta) < rc (release candidate).

Standard Version Repositories

Development Version Updates

WPSSO Core Premium customers have access to development, alpha, beta, and release candidate version updates:

Under the SSO > Update Manager settings page, select the “Development and Up” (for example) version filter for the WPSSO Core plugin and/or its add-ons. Save the plugin settings and click the “Check for Plugin Updates” button to fetch the latest version information. When new development versions are available, they will automatically appear under your WordPress Dashboard > Updates page. You can always reselect the “Stable / Production” version filter at any time to reinstall the latest stable version.

Changelog / Release Notes

Version 9.4.0-b.2 (2021/10/26)

  • New Features
    • Added an integration module for the Elementor Website Builder plugin.
  • Improvements
    • Added support for the Elementor video widget.
    • Added support for the ‘elementor/editor/after_save’ action to clear the post cache.
    • Added ‘knowledge-graph’ to the home page Schema Organization ‘@id’ value.
    • Removed some inherited Schema CreativeWork properties from the Schema WebSite sub-type markup:
      • ‘dateCreated’
      • ‘datePublished’
      • ‘dateModified’
      • ‘copyrightYear’
    • Added new options under the Document SSO > Customize tab:
      • Book ISBN
      • Book Format
      • Book Edition
      • Number of Pages
  • Bugfixes
    • Fixed home page Schema Organization logo detection by Google.
    • Fixed missing product currency when the default currency is selected in the Document SSO metabox.
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.3.0 (2021/10/23)

  • New Features
    • None.
  • Improvements
    • Refactored several methods to offer selective local caching (enabled by default).
  • Bugfixes
    • None.
  • Developer Notes
    • Added a new WpssoAdmin->activated_plugin() method.
    • Added a new WpssoAdmin->after_switch_theme() method.
    • Added a new WpssoAdmin->upgrader_process_complete() method.
    • Moved WpssoAdmin::reset_admin_check_options() to WpssoRegister->reset_admin_check_options().
    • Refactored the WpssoUtil->maybe_load_textdomain() method to add support for WPMU_PLUGIN_DIR.
    • Refactored the WpssoConfig::get_config() method to remove the $apply_filters argument.
    • Refactored the WpssoConfig::get_ext_dir() method to add a $read_cache argument (true by default).
    • Refactored the SucomPlugin::get_active_plugins() method.
    • Refactored the SucomPlugin::is_plugin_installed() method.
    • Refactored the SucomPlugin::get_plugins() method to add a $read_cache argument (true by default).
    • Deprecated the SucomPlugin::clear_plugins_cache() method.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.2.1 (2021/10/19)

  • New Features
    • None.
  • Improvements
    • Added a minimum version check when the Yoast SEO plugin is active.
  • Bugfixes
    • None.
  • Developer Notes
    • Moved allow_aggregate_rating() and allow_review() filter methods to the WpssoSchema class.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.2.0 (2021/10/16)

  • New Features
    • None.
  • Improvements
    • None.
  • Bugfixes
    • Fixed a condition where WP_HOME could be used for the Site Address URL for non-default sites in a multisite setup.
  • Developer Notes
    • Updated the SucomUtilWP class methods for WordPress v5.8.1.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.1.2 (2021/10/15)

  • New Features
    • None.
  • Improvements
    • Added a “WordPress Site Address” information field to the SSO > Premium Licenses settings page.
    • Added a compatibility filter for Yoast WooCommerce SEO presenters to avoid conflicting markup.
  • Bugfixes
    • Fixed a possible Schema type conflict for the site organization with a custom home page Schema type.
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.1.1 (2021/10/11)

  • New Features
    • None.
  • Improvements
    • None.
  • Bugfixes
    • Fixed unnecessary loading of the ‘sucom-block-editor-admin’ script in the WordPress widgets editing page.
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.1.0 (2021/10/06)

  • New Features
    • None.
  • Improvements
    • Added Schema Event, Place, and Product ‘subjectOf’ property for videos.
  • Bugfixes
    • Fixed the Document SSO > Publisher Org. option value.
    • Fixed the Advanced Settings > Default Publisher Org. option value.
  • Developer Notes
    • Standardized get_table_rows() calls and filters in ‘submenu’ and ‘sitesubmenu’ classes.
    • Refactored the WpssoProMediaGravatar->filter_user_image_urls() method.
    • Removed the unused WpssoWpMeta->get_table_rows() method.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.0.1 (2021/09/30)

  • New Features
    • None.
  • Improvements
    • Updated the SSO > Setup Guide text.
    • Updated information text in the Document SSO metabox.
  • Bugfixes
    • None.
  • Developer Notes
    • Optimized the metabox container update process in the block editor.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.0.0 (2021/09/24)

  • New Features
    • Discontinued / deprecated the WPSSO JSON add-on:
      • The [schema] shortcode was migrated to a new WPSSO Schema Shortcode add-on.
      • All other features of the WPSSO Schema JSON-LD Markup add-on were integrated into the WPSSO Core v9.0.0 plugin.
    • Updated the SSO > Advanced Settings > Integration > Enable Tags for Pages feature to register a non-public Page Tags taxonomy.
  • Improvements
    • Added a Document SSO > Customize > Twitter Card Title option.
    • Refactored the Rank Math integration module to read Google, Facebook, and Twitter metadata (Premium version).
    • Deprecated the Schema link and meta itemprop tags.
    • Deprecated the head attributes check in theme header templates.
    • Removed the SSO > Advanced Settings > HTML Tags > Schema tab.
    • Moved the Schema data filters from the WPSSO JSON add-on to the WPSSO Core plugin.
    • Moved the Document SSO > Schema JSON-LD Markup / Google Rich Results sections from the WPSSO JSON add-on to the WPSSO Core plugin.
  • Bugfixes
    • Fixed caching of option defaults array once plugin objects have been initialized.
    • Fixed missing ‘areaServed’ property in Schema LocalBusiness markup for places / locations.
    • Fixed the saving of selected option colors using wpColorPicker().
    • Fixed an undefined $mt_ret variable error in lib/util.php.
    • Fixed reading of transient cache in WpssoSchema->get_schema_types_array().
    • Fixed saving of the “Primary Category” option value when the default category ID is 1.
  • Developer Notes
    • Added a new ‘wpsso_{post_type}_tag_taxonomy’ filter.
    • Added a new WpssoOptionsFilters class.
    • Added a new WpssoConfig::get_social_accounts() method.
    • Removed the WpssoMetaItem class.
    • Removed the WpssoSchemaNoScript class.
    • Removed the ‘wpsso_add_schema_head_attributes’ filter.
    • Removed the ‘wpsso_add_schema_meta_array’ filter.
    • Removed the ‘wpsso_add_schema_noscript_aggregaterating’ filter.
    • Removed the ‘wpsso_add_schema_noscript_array’ filter.
    • Removed the ‘wpsso_schema_meta_itemprop’ filter.
    • Removed the WPSSO_HEAD_ATTR_FILTER_NAME constant.
    • Removed the WPSSO_HEAD_ATTR_FILTER_PRIO constant.
    • Deprecated the WpssoAdmin->check_tmpl_head_attributes() method.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.