Description
Fullmetrix is the marketing analytics platform that helps WooCommerce store owners sell more, retain more, and grow faster.
You are losing sales every single day. Visitors abandon their carts. First-time buyers never come back. Top-spending customers churn without warning. And you have no idea why — because your data is scattered across Google Analytics, spreadsheets, and ten different WooCommerce reports that nobody understands.
Fullmetrix fixes that. One dashboard. Every metric that actually matters. Built so you can take action today and see results this week.
Stop guessing. Start growing.
Know exactly where your revenue comes from. See which products drive your business, which customers spend the most, which countries convert best, and which campaigns actually pay for themselves. No more decisions based on gut feeling.
Recover the sales you are losing right now. Every abandoned cart is money walking out the door. Fullmetrix detects them in real time and helps you bring those shoppers back before they buy from a competitor.
Turn one-time buyers into loyal customers. Track customer lifetime value, see who is about to churn, and build the segments you need to talk to each group with the right message at the right time.
Built for store owners who want to scale
Cohort analysis that actually makes sense. Stop wondering if your store is getting better. See month after month exactly how many customers come back, when they come back, and how much they spend. Spot what is working. Double down on it.
Customer insights that drive decisions. Who is your best customer? What did they buy first? What made them come back? Fullmetrix answers all of it without you having to write a single SQL query.
Audience segmentation in one click. Build powerful segments — VIP buyers, abandoned carts, sleeping customers, first-time visitors — and use them to launch campaigns that convert. Sync them straight to Meta Ads, Google Ads and TikTok Ads to slash your acquisition costs.
Every metric that matters, beautifully visualized
- Revenue intelligence — Net revenue, gross revenue, refunds, average order value, by day, by week, by month, by country, by customer type
- Conversion tracking — Where visitors come from, what they look at, what they add to cart, what they buy, what they abandon
- Top sellers — Your bestselling products, variations and categories ranked at a glance
- Customer lifetime value — Spot your VIPs, predict churn, increase repeat purchases
- Cohort retention — Track how each new customer cohort performs over time
- Real-time visitor activity — See what is happening on your store right now
- Smart segments — Build audiences for ads, email and SMS in seconds
Why store owners switch to Fullmetrix
- One dashboard instead of ten tools — Stop paying for 5 SaaS tools that do half the job
- Numbers you can trust — Built on your real WooCommerce data, not sampled estimates
- Marketing-ready — Every insight is built around the question “how do I sell more?”
- No setup headaches — Install the plugin, enter your code, and you are done
- Made for WooCommerce — Not a generic tool retrofitted to WooCommerce, built for it from day one
Get started in 2 minutes
- Create your free account on fullmetrix.com
- Install this plugin and paste your connection code
- Open your Fullmetrix dashboard and start growing
No credit card. No setup fee. Your store data, your decisions, your growth.
External services
This plugin connects your WooCommerce store to the Fullmetrix platform (fullmetrix.com). It relies on the following external service:
Fullmetrix API
What it is: Fullmetrix is an e-commerce analytics platform that aggregates and analyzes your store data.
What data is sent and when:
- On connection (one-time): Your store URL, plugin version, WooCommerce version, currency, timezone, and locale are sent to
https://fullmetrix.com/api/plugin/registerwhen you enter your connection code and click “Connect”. - On page load (frontend): The plugin loads a JavaScript tracker (
t.js) fromhttps://fullmetrix.com/t.json all public pages. This script collects anonymous visitor browsing data (page views, cart activity) and sends it tohttps://fullmetrix.com/api/webhooks/events. - On configuration check: The plugin periodically fetches its remote configuration from
https://fullmetrix.com/api/plugin/config(cached for 5 minutes). - On data sync (triggered from Fullmetrix dashboard): Orders, customers, products, categories, coupons, refunds, and subscription data are exported to Fullmetrix when a sync is initiated.
- On real-time changes: When orders, customers, products, or coupons are created or updated in WooCommerce, a webhook notification is sent to
https://fullmetrix.com/api/webhooks/ecommerce.
All communications use HTTPS and are authenticated with HMAC-SHA256 signatures. No data is sent to any third party other than the Fullmetrix service.
Privacy Policy
This plugin connects your WooCommerce store to the Fullmetrix service (fullmetrix.com). See the “External services” section above for full details on data transmission. See the Fullmetrix Privacy Policy for more details.
Screenshots

Dashboard overview with revenue, orders, top products and top categories 
Detailed sales, orders, products and customers analytics 
Revenue analytics with gross and net revenue breakdown 
Revenue by country and customer type 
Orders list with status, customer and value 
Customers list with lifetime value and order history 
Cohort analysis with retention curves 
Custom segments builder for targeted audiences 
Top sellers across products, variations and categories
Installation
- In your WordPress dashboard, go to Plugins > Add New
- Search for “Fullmetrix” and click Install
- Activate the plugin
- Go to WooCommerce > Fullmetrix
- Enter your connection code from fullmetrix.com
- Your store data starts syncing automatically
FAQ
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Is Fullmetrix free?
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Yes, you can get started for free at fullmetrix.com. No credit card required to create your account and connect your store.
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How long does setup take?
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Less than 2 minutes. Install the plugin, paste your connection code, and your store data starts flowing into your dashboard automatically.
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Will Fullmetrix slow down my store?
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No. All syncing happens silently in the background. Your customers will not notice anything and your site speed stays exactly the same.
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What kind of insights will I get?
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Revenue trends, conversion data, top-selling products, customer lifetime value, cohort retention, abandoned cart recovery, audience segments, and much more — everything you need to make smarter marketing decisions and grow your store.
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Can I use Fullmetrix to run ads?
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Yes. Build customer segments inside Fullmetrix and sync them directly to Meta Ads, Google Ads and TikTok Ads to lower your customer acquisition cost and reach the right audience.
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Does it work with WooCommerce Subscriptions?
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Yes. Subscription revenue and recurring customers are tracked automatically alongside your one-time orders.
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Is my data secure?
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Yes. Your data stays between your store and Fullmetrix and is never shared with third parties. All communications are encrypted and authenticated.
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Is it compatible with high-volume stores?
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Yes. Fullmetrix is built to handle stores from 10 orders a month to millions of orders, with no impact on your store performance.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“Fullmetrix” is open source software. The following people have contributed to this plugin.
ContributorsTranslate “Fullmetrix” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.1.0
- Added: Multi-language support (DE, ES, FR, IT, NL)
- Added: Permalink support for Fullmetrix dashboard URLs
- Added: External services documentation in readme
- Improved: SEO optimizations and admin UI polish
- Improved: Tracking and webhook reliability
- Improved: Plugin slug and text domain alignment
- Fixed: Removed unnecessary page auto-reload and verbose logs
- Fixed: PHP syntax error in API class
- Fixed: Summary cards padding
1.0.3
- Security: HMAC-SHA256 signed cart recovery URLs
- Improved: Cart recovery link validation
1.0.0
- Initial public release on WordPress.org
- Automatic sync of orders, customers, products, categories, coupons, and refunds
- High-performance streaming export with keyset pagination
- Incremental sync support for optimal performance
- Abandoned cart tracking
- HPOS (High-Performance Order Storage) fully compatible
- HMAC-SHA256 authenticated API communication
- WooCommerce Subscriptions support
